Discover 1UP Fitness: Your CrossFit go-to gym in the heart of New West
Location: 1021 Royal Ave
Hours: Monday: 6 am - 8:30 am; 12 pm - 1 pm; 4 pm - 9 pm | Tuesday: 6 am – 8:30 am; 9:30 am–10:30 am; 12pm –1 pm ; 4 pm - 8 pm | Wed - Thur: 6 am – 8:30 am; 12 pm - 1 pm; 4 pm - 8 pm | Friday: 6 am - 8:30 am; 12 pm - 1 pm; 4 pm - 7 pm | Saturday: 9 am - 10 am | Sunday: 9 am - 11 am
Owned by Richard Basford, 1UP Fitness offers a unique approach to group strength and conditioning classes, making it the ideal spot for anyone looking to boost their fitness game. If we had to sum it up into a sentence, it would be “A Community Hub for Strength and Conditioning”. But it offers so much more, and we are here to share what makes this vibrant community-focused gym so special!
The Story Behind 1UP Fitness
Richard’s passion for fitness and sports spans his entire life, with over a decade of experience in CrossFit. His journey began as a dedicated gym member before evolving into coaching. After gaining valuable insights as the head coach of a gym, Richard realized it was time to fulfill his dream of owning his own business.
In February 2020, Richard opened the first location of 1UP Fitness on 11th Street. Thanks to the community's unwavering support, the gym flourished, leading to a move in 2022 to a much larger space at 1021 Royal Avenue—four times the size of the first location!
Since then, membership has doubled, and new classes have been introduced, including a popular ladies-only option, with offerings now available seven days a week.
Overcoming Challenges with Community Support
Like many business owners, Richard faced challenges during the pandemic. However, the strong support from the Downtown New Westminster community played a crucial role in their success.
“Word-of-mouth referrals from our members have been key”
This local backing has made marketing less necessary, allowing the gym to thrive on its reputation. The support from City Hall has also been invaluable, giving Richard optimism for future developments in the area.
Why Downtown New Westminster?
Choosing to open 1UP Fitness in Downtown New West was a deliberate decision for Richard. He recognized a gap in the market for group strength and conditioning classes and saw the city’s potential for growth. The “small-town” atmosphere amidst a bustling urban environment is something Richard cherishes, and he takes pride in seeing other local businesses succeed alongside 1UP Fitness.
A Strong Sense of Community
What Richard enjoys most about being in Downtown New Westminster is the profound sense of community. The success of 1UP Fitness is deeply rooted in local support, with many members recommending the gym to their friends and family. This community spirit creates an environment where members can forge friendships, meet partners, and even start families.
Richard fondly recalls numerous memorable experiences with members, highlighting the camaraderie that goes beyond just fitness. Regular events like barbeques, potlucks, and movie nights foster a sense of belonging, making 1UP Fitness more than just a gym—it’s a home to its members.
Unique Offerings at 1UP Fitness
1UP Fitness specializes in small group strength and conditioning classes, capping each session at just 10 participants. This ensures personalized attention from certified coaches, allowing for proper movement and tailored workouts suitable for all fitness levels. Members can also access their training plan and record their progress through an app, already included in the membership.
Their diverse range of classes includes strength training, endurance exercises, and gymnastics, with additional ladies-only classes offered four days a week. These sessions provide a supportive environment for women of all ages and fitness levels to achieve their goals.
With a holistic health and well-being approach, the gym also has a nutritionist service, which can be booked directly at the gym with nutritionist and trainer Carmen.
Join the Community with Free Trial Classes
Thinking of joining? Every Thursday, 1UP Fitness offers free trial classes for anyone not currently a member, with no strings attached. This is an excellent opportunity to experience the CrossFit sessions and discover if it's the right fit for you. Plus, all ladies-only classes are available as free trials for first-time participants!
Want to see a preview of 1UP Fitness?
Check out the Reel we made of the gym:
